New Zealand Rugby has teamed up with Fanatics, a leading digital sports platform, to provide fans of the All Blacks, Black Ferns, and Teams in Black with an extraordinary shopping experience. This partnership is not just any collaboration; it’s a game-changer in the world of merchandising and retail.

The collaboration between New Zealand Rugby and Fanatics is not short-lived. It extends all the way through the 2027 Men’s Rugby World Cup and the 2025 and 2029 Women’s Rugby World Cups. This means that fans will have access to a wide array of Teams in Black merchandise, including the much-anticipated 2024 adidas jerseys for the All Blacks and Black Ferns, replica kits, training gear, and an assortment of licensed products.

With millions of fans globally, the All Blacks and Black Ferns hold an esteemed position on the global sports stage. This partnership aims to further increase their visibility, especially in North America and Asia, leveraging Fanatics’ expansive global network. Fanatics, with its presence in over 80 locations worldwide and shipping capabilities to more than 180 countries, is well-positioned to make this happen.

Fanatics will take the reins in managing New Zealand Rugby’s official eCommerce store, www.allblackshop.com, as well as providing the in-stadium retail experience during home tests both in New Zealand and abroad. Notably, a significant event awaiting fans is the match in July in San Diego, where the All Blacks will square off against Fiji in their first US appearance in nearly a decade.

Moreover, Fanatics will serve as the master licensee for New Zealand Rugby consumer products. Leveraging its internal manufacturing capabilities, Fanatics will curate, distribute, and sell an extensive range of premium and exclusive merchandise for the All Blacks and Black Ferns, offering fans the most comprehensive selection they have ever seen.

Craig Fenton, New Zealand Rugby Commercial’s Chief Executive, expressed his excitement about the partnership, highlighting the opportunity to provide fans worldwide with an enhanced shopping experience and an expanded range of retail offerings. Stephen Dowling, Fanatics’ President of International, echoed this sentiment, emphasizing the commitment to delivering excellence off the field and ensuring fans have an unparalleled shopping experience.

This collaboration places New Zealand Rugby among Fanatics’ esteemed list of rugby partners, which includes other prominent entities like the English RFU, Rugby Australia, Six Nations Rugby, and the British & Irish Lions. Fanatics’ vast network encompasses over 900 sports clubs, leagues, and properties worldwide, spanning across various sports and entertainment categories.

Fans of the Teams in Black can look forward to an unparalleled shopping experience as the partnership between New Zealand Rugby and Fanatics unfolds. With a commitment to providing an extensive array of merchandise, this collaboration is poised to redefine how fans globally support their beloved teams.

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