In the fast-paced world of Formula 1, maintaining a strong connection with fans is key. That’s why Formula 1 has decided to renew its exclusive partnership with Topps, the well-known trading card company that has been capturing the excitement of the international racing series since 2020.

This strategic move cements Topps’ position as the official trading card licensee for Formula 1, Formula 2, and Formula 3. Fans and collectors can expect to see more of their favorite drivers immortalized in trading card and sticker collections, thanks to this multi-year agreement. Additionally, Topps will be actively involved in several 2024 FIA Formula One World Championship Grands Prix events, starting off at the Austrian Grand Prix. This means that attendees at these events will have the exclusive opportunity to get their hands on special Formula 1 trading cards.

Emily Prazer, Chief Commercial Officer of Formula 1, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, are thrilled about the renewal. They recognize the importance of engaging a wider audience and providing unique collectibles that bring fans closer to the action on the track. By extending this partnership, Formula 1 and Topps aim to enhance the overall fan experience through the introduction of special products and exciting programs. While the specific duration of the deal remains undisclosed, the focus on creating memorable moments for fans is crystal clear.

The world of Formula 1 is not just about the races; it’s also about the passion and dedication of fans worldwide. Trading cards and stickers have long been cherished by collectors who want to own a piece of their favorite sport. With this renewed partnership between Formula 1 and Topps, the excitement of collecting cards featuring top drivers from different series continues to thrive.

As the engines rev up on the track, so does the enthusiasm of fans who eagerly anticipate new trading card releases and exclusive items that celebrate the thrill of Formula 1 racing. This partnership ensures that the connection between Formula 1 and its loyal supporters remains strong, vibrant, and filled with unique collectibles that capture the essence of this prestigious racing series.

Whether you’re a seasoned collector or a newbie to the world of trading cards, the Formula 1 and Topps partnership offers something for everyone. Get ready to dive into the world of Formula 1 racing like never before, with exclusive trading cards and stickers that bring the action right into your hands.

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