NBA icon LeBron James has made waves in the world of collectibles by signing an exclusive multi-year trading card partnership with Fanatics Collectibles. This deal marks the end of his long-standing relationship with Upper Deck, a company with whom he had a previous card and memorabilia contract that concluded last year.

In a statement released by Fanatics, James expressed his excitement about the partnership, emphasizing his desire to share more moments with his fans and celebrate the achievements of athletes at their peak. He stressed the importance of recognizing both the significant and subtle milestones in sports.

To commemorate this groundbreaking collaboration, Fanatics will be releasing a special card featuring LeBron and his son, Bronny James. This unique card will form part of the 2023-24 Bowman University Chrome Basketball set, set to be released on January 19th. The card will be an exclusive 1/1 on-card dual autograph, showcasing LeBron in his St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. The set will also feature women’s college basketball All-Americans Caitlin Clark and Paige Bueckers among its 100 players.

Fanatics Collectibles CEO Mike Mahan expressed his enthusiasm about LeBron joining the Fanatics family, aiming to expand the boundaries of the hobby and foster fan and collector enthusiasm. As part of the card release, Fanatics has also created a captivating video titled “Origin of Greatness,” narrated by LeBron James himself. This video highlights the early moments of various Fanatics athlete partners and adds a personal touch to the product launch.

This partnership with LeBron James marks a significant addition for Fanatics, following their more than two-decade association with Upper Deck. Upper Deck acknowledged their longstanding collaboration with LeBron, showcasing their efforts in building his brand into a highly valuable collectible and working closely with the LeBron James Family Foundation. They expressed gratitude for having had LeBron as a valued member of their Upper Deck family.

LeBron James’ presence in the trading card market has been immense, with his cards commanding top dollar among collectors. His decision to join forces with Fanatics has undoubtedly shaken up the industry, creating a new era in collectibles. Fanatics’ commitment to innovation and passion for sports memorabilia aligns perfectly with James’ ambitions to bring fans closer to their favorite athletes and celebrate their achievements in a unique way.

As the partnership between LeBron James and Fanatics begins, collectors and fans can look forward to a new array of exclusive trading cards and collectibles featuring the NBA superstar. The collaboration between these two giants in the industry promises to redefine the trading card landscape and captivate the global sports community.

In conclusion, LeBron James’ exclusive trading card deal with Fanatics marks an exciting chapter in the world of collectibles. With his immense popularity and Fanatics’ commitment to innovation, fans and collectors are in for a treat as they embark on this new era of trading cards and memorabilia.

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