Topps, the renowned division of Fanatics Collectibles, has recently disclosed a significant advancement in its partnership with Disney Consumer Products. The freshly inked agreement has granted Topps global rights to create trading cards showcasing beloved characters and captivating narratives from Disney, Pixar, and Marvel. This groundbreaking deal also marks the premiere of Topps developing and distributing physical Marvel trading cards on a worldwide scale.

The collaboration between Topps and Disney does not stop there, as it also extends the long-standing global collaboration between Topps and the legendary Star Wars franchise, a partnership that dates back to 1977, offering collectors worldwide decades of joy and excitement.

Exciting fans and collectors alike, the first release under this extended partnership is slated to be Topps Finest X-Men ’97, scheduled to debut in the initial quarter of 2025. This launch synchronizes with a renewed interest in the X-Men franchise and signifies a monumental moment as Topps ventures into global distribution of Marvel cards.

This expanded deal not only includes physical trading cards but also digital ones for Disney, Pixar, Marvel, and Star Wars franchises distributed globally. Although Topps has previously introduced digital collectibles through apps like Disney Collect! and Marvel Collect!, this agreement significantly amplifies their physical product range, particularly within the United States.

Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed his excitement about the expansion, stating, “Topps has been a long-standing collaborator with Disney Consumer Products, driving physical and digital innovation in the trading card space. We’re thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card collecting enthusiasts around the world.”

David Leiner, President of Trading Cards at Fanatics Collectibles, echoed this enthusiasm, emphasizing their shared commitment to enhancing the fan experience. He noted, “At Topps, we have a relentless focus on enhancing the fan experience, and this new expansion and extension will help us continue to work with Disney Consumer Products to bring the best innovation in the hobby to collectors.”

Topps’ history of producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region through Topps.com and local fan conventions has set the stage for this global expansion. The extended collaboration with Disney now encompasses wider regions, including the U.S. market, showcasing a significant growth trajectory.

By harnessing Disney’s captivating storytelling and Topps’ proficiency in collectible trading cards, the partnership aims to deliver inventive products that resonate with fans worldwide. This synergy is anticipated to introduce fresh designs, one-of-a-kind collectibles, and immersive experiences to the trading card community.

Collectors are in for a treat as they can anticipate a diverse array of new trading cards celebrating the enchantment of Disney, the ingenuity of Pixar, the thrill of Marvel superheroes, and the grandeur of Star Wars adventures. The collaboration is set to introduce exciting designs, unique collectibles, and immersive experiences, transforming the trading card hobby into an unparalleled journey.

The deepened partnership between Topps and Disney Consumer Products heralds a new era for trading card aficionados, granting unprecedented access to some of the most cherished characters and narratives in the realm of entertainment.

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