Emmitt Smith Sneaker & Card Collection Launch by Reebok & Panini

On June 10, 2024, in Boston, Reebok and Panini America joined forces to unveil a special collection paying tribute to one of football’s finest, Emmitt Smith. This collaboration blend’s Reebok’s iconic sneaker styles with Panini America’s celebrated sports cards. Known for their previous successful partnership under the popular Prizm brand, the collection introduces updated versions of the nostalgic “Preseason ’94” and Emmitt Smith’s own “ES22” sneakers, along with a range of “Preseason” apparel priced between $40 and $80.

The journey of Emmitt Smith with Reebok began in 1993 when he became the face of the “Preseason” turf shoes. The ES22, his signature model, was launched in 1996, featuring groundbreaking design elements tailored to Smith’s exceptional athleticism. In 2009, Smith’s collaboration expanded to include Panini America, coinciding with the introduction of the now-iconic “Prizm” sports card line in 2012, known for its glossy opti-chrome finish and collectible inserts.

The collection boasts three distinct sneaker designs inspired by the Prizm card series:

1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this iteration showcases a purple, white, and black color scheme with a leather upper and Prizm-themed accents.

2. Preseason ’94 “Gold Prizm”: Embracing a bold gold color palette, this model, retailing at $140, features premium upgrades mirroring Panini’s Gold Prizm cards.

3. ES22 “Color Blast”: Available for $200, this patent leather version in white flaunts a vibrant midsole and Prizm details, drawing inspiration from Panini’s exclusive “Color Blast” cards.

Moreover, each purchase of the “ES22 Color Blast” model will include an exclusive Emmitt Smith trading card jointly crafted by Panini and Reebok, showcasing designs that trace Smith’s illustrious career alongside a selection of rare card parallels.

This exceptional “Reebok x Panini Prizm Preseason” collection, merging sports legacy with contemporary collectibles, will be globally accessible starting June 14, 2024, via Reebok.com and selected retail outlets. Building on the triumph of their previous collaboration with basketball star Allen Iverson in 2022, this latest venture is set to captivate both sports enthusiasts and collectors alike.

The collection features an array of base cards in various unique designs, including Tiger Stripe Blue, Camo, Royal Blue Reebok Shimmer, Blue Reebok Shimmer, Silver Reebok Shimmer, Cardinal Reebok Shimmer, Yellow Reebok Shimmer, Blue and Silver Checker, Red White Blue, Nebula, Black Gold, Gold, and Gold Vinyl. Additionally, inserts such as Color Blast, Reebok Silver, Manga, Brilliance Tiger Stripe Blue, Brilliance Camo, and more enhance the exclusivity and appeal of the collection.

As an added bonus, special promos like Base White Sparkle and Brilliance White Sparkle offer collectors the chance to own unique and sparkling additions to their Emmitt Smith-inspired memorabilia. Get ready to elevate your sneaker game and card collection with this exceptional collaboration celebrating the legendary Emmitt Smith.

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