In a move set to shake up the world of sports collectibles, Fanatics has scored a major win by seizing the licensing rights for producing trading cards and stickers for the Premier League. This takeover, effective from the 2025/26 season, marks a significant shift in the landscape of the industry. It also signifies a return for Fanatics to the forefront after losing the license to Panini, who will maintain their agreement with the league until May 2025.

Having already made waves with the acquisition of the legendary Topps brand in January 2022, Fanatics has steadily been building an impressive portfolio. With existing rights to various top-tier sports leagues and events such as the NBA, NFL, UFC, and Formula 1, as well as the Bundesliga and UEFA Club Competitions, this new deal with the Premier League is set to elevate Fanatics to new heights. The move particularly strengthens its presence in the European market, setting the stage for wider global dominance in the collectibles realm.

The Premier League stands as the home to six of the world’s ten most valuable soccer clubs, boasting a massive global following. This partnership with Fanatics holds the promise of making a substantial impact due to the league’s immense popularity. Will Brass, Chief Commercial Officer of the Premier League, shared his excitement about the collaboration, highlighting Fanatics’ innovative approach and proven track record in enhancing fan engagement through collectibles.

David Leiner, President of Trading Cards at Fanatics Collectibles, revealed the company’s strategic vision to expand the trading card market in Europe. In a region traditionally inclined towards sticker collecting, Fanatics aims to bring a fresh perspective to the table. Leiner emphasized the Premier League’s interest in Fanatics not only for its collectibles but also for its adept handling of player relationships. Partnering with sports icons like Tom Brady and Ronald Acuna Jr., Fanatics has demonstrated its prowess in player engagement and brand building.

Moreover, Fanatics has solidified its presence in English football through e-commerce and licensed apparel partnerships with The FA and several Premier League clubs. By deeply embedding itself within the football community, Fanatics has laid a strong foundation for this groundbreaking agreement. The impending reshaping of the collectibles landscape promises fans worldwide a more immersive and expansive collecting experience once the 2025/26 season kicks off.

The partnership between Fanatics and the Premier League is poised to redefine the sports collectibles market, offering fans a fresh and dynamic way to engage with their favorite teams and players. With a legacy of innovation and a keen focus on fan experience, Fanatics is set to transform the traditional collecting scene into a vibrant and interactive domain. As the countdown begins to the 2025/26 season, anticipation is high for the unveiling of these exciting new collectibles under the Fanatics brand. Fans worldwide can look forward to a whole new level of connection with the Premier League through these innovative trading cards and stickers.

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