Leaf Trading Cards has made a giant leap in the trading card industry by officially acquiring the renowned brand, Press Pass. This exciting development heralds a new era for Press Pass, a brand that had ceased operations in 2015 after making a significant impact on the memorabilia card market. Known for its innovative approach to trading cards, especially in the NASCAR and NFL Draft segments, Press Pass left its mark with a legacy that will now be revitalized by Leaf Trading Cards.

With a focus on both tradition and innovation, Leaf Trading Cards is set to bring the Press Pass brand back to life. Starting with a football trading card box that showcases the talent of high school junior quarterback JuJu Lewis, Leaf is committed to shining a spotlight on emerging sports stars. JuJu Lewis, a top prospect committed to USC for the class of 2025, represents the kind of talent that Leaf Trading Cards wants to feature in its products.

Leaf’s CEO, Kevin O’Neil, brings a unique perspective to this venture, having been a part of Press Pass during its influential years. As a former Director of Sales at Press Pass, O’Neil understands the brand’s legacy and is dedicated to creating modern collections that pay homage to its storied past. Under his leadership, Leaf plans to release standalone Press Pass-branded products, infusing the brand with new life while honoring its roots.

Press Pass had a reputation for being a pioneer in the integration of authentic memorabilia into trading cards. In 1996, they introduced race-used tires into their NASCAR release, setting a precedent for the industry. This innovation continued with the inclusion of race-used sheet metal cards and the introduction of the first-ever game-used jersey basketball cards in a draft product that showcased future NBA stars like Kobe Bryant and Allen Iverson. Press Pass revolutionized the trading card industry, and Leaf is dedicated to carrying that torch forward.

Leaf Trading Cards’ acquisition and relaunch of the Press Pass brand is a strategic move to expand its product offerings. By merging nostalgia with contemporary sports memorabilia, Leaf aims to introduce a new generation of collectors to the Press Pass legacy while continuing to push the boundaries of innovation in the trading card market.

The arrival of Leaf Trading Cards as the new custodian of the Press Pass brand brings hope and excitement to both long-time collectors and newcomers to the trading card scene. With their commitment to spotlighting emerging talent and their dedication to honoring Press Pass’ legacy of innovation, Leaf Trading Cards is poised to make a significant impact on the trading card industry once again. As the relaunched brand evolves and unveils new products, collectors can look forward to a fresh and exciting era of trading card excellence.

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